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Informative Writing at Applied Worldwide: Writers Update

At Applied Worldwide our Writer’s Update is our way of providing our contributors—both current and aspiring—with up-to-date knowledge on what we are looking to publish. In this edition of our Writer’s Update I address “informative writing.”

What is Informative Writing?

At Applied Worldwide, informative writing is when we communicate complex ideas via a simplified written form. Informative content should be aimed at a general audience.

In other words, informative writing is when we take one topic or concept and provide all the information necessary for another person to fully understand the concept. Think of it like providing readers with the who, what, where, when, why, and how. In certain cases it may even be appropriate to format an informative article according to the 5 W’s approach.

Examples of Informative Writing

We have two good examples of informative writing from our website to share as examples. Both of these pages receive regular website traffic, with most of it being organic, or via search engines.

The first article is Definition of Alienation: What is alienation in sociology?. In this article we provide readers with the sociological definition of alienation up front and then give plenty of examples and other relevant information throughout the article.

The second example is our article, What is the Social Construction of Health and Illness? Once again, in this example we define the social construction of health up front and then provide readers with further examples and context.

Writing for Applied Worldwide

Informative writing is valuable to Applied Worldwide for various reasons. First and foremost, people are looking for ‘information’ on the internet, so this type of writing is likely to be viewed more frequently.

At Applied Worldwide, we have long taken pride in the fact that our content demonstrates real human experience. So, although we are looking for informative writing, we encourage the writing to come from some personal experience. Maybe the examples come from your life or interests. Or, maybe your examples are specific to the context of a country or community. 

Whatever the case, Applied Worldwide is looking to publish informative articles with some element of experiential writing woven into the content.

Writing Topics of Interest to Applied Worldwide

Applied Worldwide is interested in publishing informative articles on a wide range of sociological topics. You may use the list below as a guide as to the subject matter we are looking for, but make sure the topic falls within your experience or expertise. Doing so will make the article more valuable for everyone!

Quote from C. Wright Mills on the Sociological Imagination used in informative writing
  • Cultural Capital
  • Social Capital
  • Positivism in Sociology
  • Psychology vs Sociology
  • Global Sociology
  • Ethnography
  • Anomie
  • Bureaucracy
  • Conflict Theory
  • Social Institutions
  • Power Elite
  • Sociological Imagination
  • Sociological Theory

Final Thoughts on Informative Writing for Applied Worldwide

We are currently looking for articles that simply inform the average internet reader about a certain topic or concept relevant to sociology. All of the suggested topics above are sociological and will contribute greatly to our website and to the overall sociological discourse on the internet. For more information on informative writing check out this blog titled, What is Informative Writing?

For more information on writing for Applied Worldwide please visit our submission portal, or email us at

Frequently Asked Questions about Informative Writing

What is informative writing, and how does it differ from other types of writing?

Informative writing is a type of writing that aims to provide factual information and educate the audience on a particular topic. It differs from persuasive or creative writing in that its primary goal is to convey information rather than persuade or entertain.

What are the key characteristics of effective informative writing?

Effective writing is clear, concise, and organized. It presents information in a logical sequence, uses appropriate evidence and examples, and maintains a neutral tone. The goal is to help the reader understand and retain the information presented.

How can one identify the target audience when writing informatively?

Identifying the target audience involves understanding who will be reading the content. Consider the audience’s level of familiarity with the topic, their interests, and what information they are likely seeking. Tailor the writing style and level of detail accordingly.

What are some common structures used in informative writing?

Common structures in informative writing include the chronological order, cause and effect, compare and contrast, and problem-solution. Choosing the appropriate structure depends on the nature of the information being conveyed.

Is it necessary to cite sources in informative writing, and how is it done?

Yes, citing sources is crucial in this type of writing to provide credibility and allow readers to verify information. Common citation styles include APA, MLA, and Chicago. Citations typically include the author’s name, publication date, and relevant details.

How does informative writing contribute to effective communication in professional settings?

Informative writing in professional settings helps convey complex information clearly and efficiently. It is often used in reports, manuals, and documentation to inform colleagues, clients, or stakeholders about processes, procedures, and research findings.

Can informative writing be creative, or is it strictly factual?

While informative writing is primarily factual, there is room for creativity in presenting information. Engaging and well-crafted language, along with the strategic use of examples, can enhance the reader’s understanding and retention of the information.

What steps can be taken to revise and improve the clarity of informative writing?

To improve the clarity, review the organization of the content, ensure each paragraph has a clear topic, use headings and subheadings, and seek feedback from others to identify areas that may be confusing or need further clarification.