At Applied Worldwide, we have made the decision to focus on publishing content that will be easily accessible on search engines. Previously, we have published shorter articles with the purpose of distributing those on social media, but ultimately the best way for us to profitably publish everyone’s writing, is to ensure people can find the work on Google and to a lesser extent Bing and Yahoo, which requires search engine optimization.
We have published some resources for writers to help everyone to know the type of content we are looking to publish. You may start by reviewing this article describing how an instructor might use blog writing as a public sociology assignment. In the article we list several best practices and guidance on how to successfully write in a way that is optimized for search engines.
You may also look at our submission portal where we provide a guide on how you can write content that fits into our brand.
About Search Engine Optimization
Search Engine Optimization, or SEO, is a way to improve web pages so that search engines will prioritize them and more people will click on the article. The best SEO articles fill a need on the internet. We might think about this like the literature review for a research project. Similarly to how a researcher finds a gap in the literature, SEO writers should seek to fill information-gaps on the internet. Good SEO writers take the time to conduct some keyword research prior to writing.
Search Engine Optimization Keyword Research
There are a variety of websites providing tools for keyword research, some free and some paid. If writers are making a good amount of income as contract writers, investing in a paid keyword tool like SemRush or Moz. Otherwise, there are free trials to these tools and other free versions online. If you run out of your free trials or just want something quick to use Google Trends will also give you some valuable information on what keywords to use when writing for SEO. Keyword research will make your writing experience more efficient.
You should look for keywords that do not have quality articles listed when you search for the term. Maybe the articles from the search are outdated, lacking in knowledge, or possibly non-existent. These are all great reasons to write an article using a particular keyword.
Tips for Inserting your Keyword for Search Engine Optimization
Once you have established your keyword, there are a few considerations to make. First, make sure that your keyword is in your title and at the beginning of the title if possible. Second, make sure to mention your keyword in the first paragraph of the article. Next, make sure that you include your keyword throughout the article and in subheaders. Please make sure to use subheaders, to break up the text. This helps human readers and it helps computers read the text.
Sociology Keywords and Writing for Applied Worldwide
Most of the tips we have provided so far are applicable to almost all online writing opportunities. Whether you are writing for a food blog or a political commentary site, publications will value your ability to write for good keywords.
For Applied Worldwide, we aim to produce content that uses keywords associated with sociology. Think about all the jargon and language we use to describe society and social phenomena. Think about all the words you have had to describe to your family, friends, or colleagues. If you need to explain those concepts to people in your network, then there are plenty of people who would be interested in the meaning of the keyword on the internet.
Examples of Sociology Keywords of Interest to Applied Worldwide
Now that we have provided some knowledge on what we look for in SEO writing submissions, we would like to list out a few search terms that we would be interested in publishing articles.
Conflict Theory is one of the most popular classical sociology theories. The theory is search several thousand times per month across the internet. As the root of many of our contemporary theories related to inequality, there is room to write about conflict theory, where it comes from, and how it has influenced how we view contemporary society.
Another popular concept that begins in Introduction to Sociology courses. We are looking to publish a well researched article on what the sociological imagination is, including several examples applying the concept to contemporary society.
Stratification in Sociology
Stratification receives a great deal of internet traffic as a search term. We would like to publish an article describing stratification within the context of inequality. That is to say how do these terms differ and how can we apply them to modern life.
Emile Durkheim is a popular theorist in classical sociology theory, often cited as a founder of the discipline. We would like to publish an article that digs a little deeper into the man. How did Durkheim become one of the most notable sociologists? Who was Durkheim in conversation with at the time?
There is always room to write about sociology jobs. What job can I get with a sociology degree?, is one of the most common questions we receive at Applied Worldwide. We have some articles on the topic of sociology jobs, but we are open to publishing articles with new or innovative perspectives.
Sociology vs Psychology
Sociology and psychology often view the world differently. Yet, so many students look at their college course list and are expected to choose between the two. We would like to publish an article that clearly and concisely explains what students might be getting into, and how to choose between the two.
C. Wright Mills
Considered the founder of the Sociological Imagination, C. Wright Mills is a popular theorist in sociology. Mills has an interesting background and we would like to publish an article describing his story in sociology. How did Mills get to receive his “outlaw” or rebellious reputation and what has that done for the discipline of sociology?
Contact Applied Worldwide
With a goal to expand a vision of applied sociology online, we are always looking into what folks are searching related to sociology so we can make the most of our efforts. If you are interested in SEO writing for Applied Worldwide, feel free to reach out to us by email at AppliedWorldwide@gmail.com.